MISSION: VERTICAL
Extract The Data
A walkable Virtual Reality Escape Game – designed for recruiting within live communication.
The Story
An agent mission as narrative for the topic of data security
In our case study, participants take on the role of an intruder to experience cyber security from a completely new perspective.
MISSION: VERTICAL is more than a game: It is an interactive narrative that translates the relevance of complex IT topics into an exciting story.
The Mission
Break into the server room, extract data and escape spectacularly.
Gameplay & Immersion
Users move physically through the space, use ladders and interact directly with objects. Instead of complicated key combinations, we rely on natural movement. Walking and ducking work like in real life. This enables a barrier-free entry without lengthy explanations.
Storytelling with Learning Effect
The environment itself conveys the message. Open shafts and provided ladders serve as a metaphor for real security gaps. By intentionally making it easy for the intruder, we show how important it is to close vulnerabilities in reality preventively.
From Game to Job Interview
The mission ends with a clear call-to-action: "You found the gaps – help us now make the systems of the future secure!" This moment is the perfect pass for the stand staff to seamlessly take over the recruiting conversation.
The Interaction Concept
VR Free Roam on 9 m²
Maximum freedom of movement in the smallest space. One of the biggest hurdles for VR at trade shows and events is the space requirement. MISSION: VERTICAL solves this problem through an intelligent compromise between physical movement and digital space illusion.
The 3x3 Meter Solution
On a compact floor area of only 9 m², the experience is fully walkable.
Real Walking (Free Roam)
Since body and eye perceive the identical movement, the risk of motion sickness is reduced. The experience becomes more credible and intense as a result.
The Space Illusion
Through clever level design, we guide the user so that they never leave the physical boundaries of the area, but maintain the feeling of a wide, vertical world.
Vertical Thrill
Since the space on the ground is limited, we use the height. Climbing and looking into the depth create heart palpitations without having to cover long distances.
Clicking play will embed the YouTube player and may set third-party cookies and collect data from YouTube.
Technology & Handling
True Mobility
Plug & Play for autonomous use. We rely on modern mobile VR hardware with integrated processing unit (Standalone).
- No technical burden: No heavy computer, no cable mess, no external tracking system.
- Easy supervision: The application is designed so that your stand staff can supervise the experience completely independently after a brief instruction. Specialized personnel on site is not necessary.
The Business Goals
Make contacts and win talents
MISSION: VERTICAL demonstrates exemplarily how we approach the challenges of live communication:
| Challenge | Our Solution Approach |
|---|---|
| Visibility: Visitors walk past stands. | Activation: Gaming and the agent scenario serve as an emotional crowd magnet. |
| Explanation problem: Complex job descriptions seem dry. | Experiencability: We make them playfully into an experience. |
| Conversation start: The threshold for first contact is high. | Icebreaker: The playful breaks down barriers. |
Mission Accomplished
Involvement instead of mere information
MISSION: VERTICAL shows how we combine technology, game design and strategic storytelling to transform abstract job profiles into tangible adventures to win your future talents. At the same time, it serves as inspiration for innovative recruiting campaigns.
Want to try the experience? We offer two ways.